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Not sure which
file format to use? 

After we finalise your logo, I'll prepare a logo package for you that includes various file formats. If you're unfamiliar with these formats, it might seem confusing, but don't worry!

 

Here's a guide to help you understand the purpose of each format and how to choose the right one for your needs.

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EPS

An EPS (Encapsulated PostScript) file is a vector-based graphics file format commonly used for high-quality images and illustrations. It is designed to be a universal format that can be opened and edited by a variety of graphic design programs like Adobe Illustrator, CorelDRAW, and others.

 

Here are some key features of EPS files:

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  • Scalable: EPS files are vector-based, meaning they can be scaled up or down without losing image quality, making them ideal for logos, icons, and other illustrations that need to be resized.

  • Print Quality: EPS is often used for professional printing due to its ability to preserve high-quality details.

  • Editable: Unlike some image formats, EPS files remain editable in software that supports vector graphics, making them versatile for design projects.

 

EPS is favored in situations requiring precision and high-quality output, especially when the design will be scaled or printed at various sizes

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JPEG

A JPEG (Joint Photographic Experts Group) file is a widely-used image format that uses lossy compression to reduce file size while maintaining reasonable image quality. It's one of the most common formats for digital images, especially photographs.

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Here are some key features of JPEG files:

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  • Efficient Compression: JPEG files use lossy compression, which reduces the file size by discarding some image data. While this reduces image quality slightly, it allows for much smaller file sizes, making JPEGs ideal for storing and sharing photos.

  • Web and Social Media: JPEG is the preferred format for images on websites, social media, and emails due to its balance of good quality and smaller file size. This makes images load faster online.

  • Limitations: JPEG is not ideal for images with text, sharp edges, or transparency. The lossy compression can result in visible artifacts, especially after multiple saves or edits.

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JPEG files are best for detailed images with gradients, like photographs, but less suitable for logos or graphics that need high precision or transparency​

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PDF

A PDF (Portable Document Format) file is a versatile file format created by Adobe that is widely used for sharing documents. It preserves the formatting of a document, including fonts, images, and layouts, across different devices and operating systems.

 

Here are some key features of PDF files:

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  • Consistent Layout: PDF files maintain the exact formatting of text, images, and other elements, regardless of the device or software used to view them. This makes them ideal for sharing and printing documents like contracts, forms, and reports.

  • Cross-Platform Compatibility: PDFs can be opened on almost any device using free software like Adobe Reader or other PDF viewers, making them a reliable format for sharing across different platforms.

  • Compression: PDF files can compress large amounts of data, allowing documents with many images or complex formatting to be stored in smaller file sizes while maintaining quality.

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PDFs are widely used for everything from business contracts to eBooks because they preserve the original design and content across devices

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PNG

A PNG (Portable Network Graphics) file is a raster image format that uses lossless compression, meaning it reduces file size without losing any image quality. It is widely used for images on the web and in design due to its unique features.

 

Here are some features of PNG files:

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  • Transparency Support: PNG files support transparent backgrounds, making them ideal for logos, icons, and images that need to be placed over other content without a background.

  • Lossless Compression: PNG uses lossless compression, which means that no data is lost when the file is compressed, ensuring high-quality images. This is useful for images that need to retain fine details or text clarity.

  • High-Quality Graphics: PNG files preserve sharpness and detail, making them perfect for graphics, charts, and illustrations, where clarity is essential.

  • Web Use: PNG is one of the most popular formats for web images, especially for screenshots, banners, and simple graphics with fewer colours

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Overall, PNG files are perfect for web graphics, logos, and images requiring transparency and high quality without the need for heavy compression.

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SVG

An SVG (Scalable Vector Graphics) file is a vector image format and unlike raster images (such as JPEG or PNG), which are made up of pixels, SVG images are composed of paths, shapes, and text defined by mathematical expressions. This allows SVG files to be scaled to any size without loss of quality.

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Here are some features of SVG files:

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  • Scalability: SVG images can be resized infinitely without any degradation in image quality, making them ideal for responsive web design and high-resolution displays.

  • Small File Size: For images consisting of simple shapes and colours, SVG files are often smaller in size compared to raster images because they store information as mathematical formulas rather than pixel data.

  • Interactivity and Animation: SVG supports interactivity and animation, which can be manipulated using CSS and JavaScript to create dynamic graphics for web applications.

  • Web Compatibility: All modern web browsers support SVG files, making them widely used in web development for icons, logos, illustrations, and graphical elements.

 

SVG files are versatile and powerful for creating high-quality, scalable graphics that remain sharp and clear at any size. They are especially useful in web development and graphic design where flexibility and responsiveness are important.

Which file format is best
for printing purposes? 

 

EPS (Encapsulated PostScript):

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  • Best for print because it is a vector format that retains sharpness and detail when scaled to any size. It's ideal for high-resolution printing, especially for logos, illustrations, and designs that need to be printed in various sizes (business cards, billboards, etc.).

 

PDF (Portable Document Format):

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  • Great for both print and digital but especially useful for print because it preserves formatting, fonts, and images exactly as designed. It can include both vector and raster graphics, and it’s widely used for printing brochures, posters, and documents.

Which file format is best
for digital purposes? 

 

JPEG (Joint Photographic Experts Group):

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  • Best for digital use, particularly for photographs and images on websites and social media, due to its efficient compression. JPEGs reduce file size, making them suitable for fast loading on digital platforms, but they can lose quality if heavily edited or compressed repeatedly.

 

PNG (Portable Network Graphics):

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  • Best for digital, especially for graphics with transparency (like logos, icons, or web graphics). PNG offers lossless compression, preserving high image quality, but it’s not ideal for printing due to its large file size and lack of support for color profiles used in print.

 

SVG (Scalable Vector Graphics):

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  • Best for digital use on websites and apps because it's a vector format that scales without losing quality. It's ideal for responsive design, logos, icons, and web-based animations. While SVG can be printed, it’s primarily used for digital purposes because of its scalability and versatility in web development.

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To Summarise:

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  • Print: EPS, PDF

  • Digital: JPEG, PNG, SVG

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